Allure by Chloé was founded in 2017 by Chloé Erazua with a mission to provide top-notch and high quality products to everyone at a very affordable price.
Allure by Chloé is a proud COMMUNITY of professional makeup artists and enthusiasts working together to bring everyone's vision to life and make sure that we are at the forefront of TRENDSETTING.
Allure by Chloé provides diversity, providing products with different styles for everyone – A style for every woman.
Experience the new I AM MAGIC Liquid Concealer from Juvia’s Place, designed to give you a full range of weightless coverage across 24 unique shades, formulated for all skin types and tones. Live YOUR magic with Juvia’s Place.
The primer is known as the ‘unsung hero’ of the make up bag – you might not notice it once it’s on, but it makes all your other products work that much harder – and this creation from NYX Professional Makeup is no exception. It creates a gorgeous even texture and a matte finish that ensures make up stays put and goes on flawlessly.
Pro Filt’r fans have spoken, and Rihanna has listened. For the first time ever, medium to full coverage meets serious longwear in a hydrating foundation, with a perfectly smooth, natural finish that lets skin look like skin. We’re talking natural – not dewy – like your skin just had a must-needed drink of water.
This palette stars a multitude of sumptuous, neutral tones; earthy ochres sit alongside fiery coppers and shades of rust, mocha, bronze and peachy-apricots, to create the ultimate eye make up wardrobe in one, slimline (portable!) case. It’s a brilliant present for your favourite make up maven, as well as an affordable (and very necessary) treat-to-self.
A best-selling set of three highlight and three contour shades in one must-have kit.
Smooth, highly blendable formula with satin finish
Create the illusion of higher cheekbones, a slimmer nose, softer jawline, or smaller forehead.
Capture the glow of perfect looking skin with luminous silk foundation, an oil free hydrating fluid with exclusive micro fill technology. Its lightweight and silky texture glides on seamlessly for an all day, buildable coverage.
The French are renowned for fantastic pharmacy brands and Laboratoires Embryolisse is a prime example of what those Gallic geniuses do best. Created in 1950 by a hospital dermatologist, their cult Lait-Creme Concentre is now the stuff of legend; a backstage constant at all the fashion shows, that is recommended by skincare specialists all over the world.
Your fast-track ticket to a statement lip, these luscious liquid lipsticks are totally transforming, taking a pedestrian make up look to dizzying new heights with a simple sweep of a wand. The ingenious formula is non-drying and delivers a vivid, luscious texture that dries to a stay-put matte finish.